Monday, May 4, 2009

To put the finishing touches...

All in all, the Academy Awards, or Oscars, are intended to recognize "excellence in film-making achievement." The Academy Awards were first organized in 1929 and have grown to become benchmarks for filmmaking, as well as playing an important economic role in the industry. In fact, the nominations and awards are considered some of the best ways to promote a film and can potentially lead to a substantial increase in revenues. Moreover, they found that theatrical revenue can increase from 5 to 10 percent if a film is nominated, while actually receiving an award can enhance a film's value for cable and network television by 50 to 100 percent. Thus, receiving a nomination and ultimately an award is seen as adding value to a film commodity. Serious efforts are made to attract these honors, and expensive campaigns to influence voting begin in November each year. So, for actors and film-makers there is, at least, one thing to strive for!



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